Let’s start with the facts. As reported by Statista, while total user spending for mobile apps in 2024 accounted for 127.3 billion US dollars, the total revenue for mobile apps in the same year was 935 billion US dollars.
This indicates that the iOS app marketplace has a user base that is willing to pay more, and the presence of other ways of monetizing your app.
These ways are advertising, facilitating transactions, and providing business services such as monetization user data. But why focus on iOS mobile app development services? Here is why:
- iOS users spent $91.6 billion in 2024 versus $35.7bn for Android.
- iOS user spending grew from $73.7bn in 2023 to $91.6bn in 2024, while Android user spending dropped from $36.3bn to $35.7bn for the same years.
- The competition is much higher on the Google Play Store (Android), which currently has 3.633 million apps, according to BankMyCell. In contrast, the iOS app marketplace—Apple App Store—has 1.642 million apps, so there are almost 2 million fewer competitors.
These numbers indicate a higher Return on Investment from investing in iOS application development services. In addition, choosing the iOS app marketplace comes with a user base that is willing to spend more and a less saturated and, at the same time, growing market.
Why Should You Hire a Mobile App Development Company?
According to Valerie Rhea, a PhD in Economics:
“There’s an enormous population of IT workers offshore.” To be competitive in it, offshore workers enhance skills on a regular basis, offer more flexibility and competitive pricing.
The main reason to hire an iPhone app development company is that you instantly get access to an efficient, professional, and high-performing team. iOS mobile app development services include engineers, the QA team, and design specialists.
The three key reasons for outsourcing when it comes to iOS app development are shown in the table below.
Reason | Explanation | Examples / Data |
Professionalism and experience in the implementation of monetization strategies | While for MVP launch, you are likely to focus on in-app purchases and subscriptions, apps can significantly increase their revenues with other monetization strategies such as advertising or third-party data partnerships | For instance, Strava initially uses a freemium model (the success of which largely depends on UX). However, it also monetizes through 3 more strategies:Ads,Data partnerships,Brand partnerships. |
Knowledge of the latest UX trends | Phones have limited real estate, and therefore, the choice of each screen’s content and flow between them is paramount. Especially, when iOS app development services implement paid functionality, it should be non-disruptive when a user reaches this point. |
The Forrester report indicates that investing $1 into UX leads to a $100 return. This is due to increased customer experience, credibility, and so on.Another data source assures that if you increase your UX budget by 10%, your conversions will increase by 83%. This is reported by Interaction Design Foundation. |
Access to the most reliable implementation of the advanced technologies | Mobile apps should not be overloaded by advanced features, but they should be tech-smart. Tech-smart means having a simple and clean look while providing a fast, instantaneous user experience. The latter is always achieved through advanced back-end technologies implemented by experienced iPhone app developers. | Consider fluid experiences of TikTok, snappy Instagram, or Uber’s simple interaction of tapping to book a ride. The experience relies on advanced back-end implementations. |

Mistakes to avoid while looking for the perfect development partner
Most failures in development partnerships are rooted in mistakes in the following areas:
- Communication;
- Cultural differences;
- Understanding of the business.
Communication Mistakes
Hiring an overseas iOS app development company is often the best choice in terms of value for money.
A startup owner can usually get international-level experts for a fraction of the price compared to the USA, Australia, or England.
However, as a business owner, you cannot come up to your developers and discuss things in person. In addition, you might have to deal with delays in communication due to time zone differences.
Therefore, it would be a mistake not to discuss communication channels, available times, and handling urgent matters.
Cultural differences
The other point that is closely connected to the previous one is cultural differences. In one culture, “we’ll update you soon” might mean within a day, while in the other, sometime next week.
More importantly, it is the expectation of the decision-making, especially when it comes to MVP iPhone app development services. In this area, strict planning is likely to lead to waste and inability to capture value as the discovery process unfolds.
Cultural differences often dictate more than you realize and represent the way of doing business. On the bright side, it is often detectable from the start and observable during early dealings.
Understanding of the business
Lastly, an iOS development company in some cultures can be more open-minded than in others. In certain countries, if you create something too new, developers might not even comprehend the idea and try to fit it into a standard mold.
This can be checked mainly through the discussion, listening to ideas, and especially the ones for idea validation. Luckily, those are revealed at the start..
Choosing the best app development partner: Final thoughts
In the realm of apps, iPhone app development presents a more fertile ground with greater profit margins and less competition.
To get into the Apple App Store, it is feasible to get a professional team for quick access to top talent and a flexible skill set. Hiring professionals pays off due to experience in monetization strategies, converting UI/UX, and a performant backend.
On the other hand, hiring an overseas iOS development company might bring some challenges in terms of communication, cultural differences, and understanding of innovative ideas. However, it can often be resolved through the initial encounters and early stages.
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