Choosing the right hosting provider isn’t more difficult than ever. With search engines focusing on a site’s technical aspects and users looking for an immersive experience, you need a web hosting provider that can handle the growing needs of your site. To everyone’s surprise, speed isn’t the only metric that matters when you’re choosing a hosting provider. 

Here are five features you should consider when choosing a hosting provider to ensure your site’s success. 

1. Reliability and Uptime

First things first, consider the uptime guarantee offered by your hosting provider. The percentage of time your site stays accessible and functioning for users and search engines directly impacts its performance. Frequent downtime can frustrate users and lower your search engine ranking. 

Before you choose a hosting provider, take a realistic look at its uptime guarantee. For instance, 99.9% uptime means your site will remain inaccessible for about 43 minutes every month. These numbers might not seem like much, but they can have a significant impact on conversion rates and lead generation.

Whether you need VPS server hosting or dedicated hosting, avoid choosing a provider with an uptime guarantee of less than 99.9%.

2. Security Measures

Security breaches can put your entire website data and progress at risk. Assess and compare the security features offered by various hosting providers. Examples include:

• Firewalls
• SSL certificates
• DDoS protection
• Regular backups

Liquid Web’s secure hosting environment will protect your personal and financial information from security breaches, such as malware attacks. It will also make sure your site remains accessible even under a security attack. Lastly, choosing a hosting provider with robust security measures can boost customer confidence.

3. Customer Support

Another major factor you should evaluate is your web hosting provider’s customer support. Issues with DNS configuration, payment processing, email delivery, and technical setup are common when it comes to running a website. 

A reliable hosting provider will provide 24/7 support via live chat or call, quickly fixing any issues and keeping your site up and running. You can also reach out for expert advice when installing new plugins or features. You will have peace of mind knowing there are trained professionals ready to assist.

4. Reputation and Reviews

Many website owners overlook the importance of a hosting provider’s reputation. If there are repeated comments about a lack of transparency, slow loading time, and false uptime guarantees, it’s best to take your business elsewhere. 

5. Pricing 

If you’ve just established your business site, you might not want to spend your entire life’s savings on a hosting package, and that is completely fine. Take a closer look at the pricing structure of a hosting provider and determine if it justifies the included features. Depending on your business needs and scaling potential, you can buy additional features later on.

Pay special attention to renewal rates. For instance, a hosting provider might offer unbelievably cheap prices for the first billing cycle. Once the introductory period ends, they start charging a much higher amount. Select a hosting provider with transparent pricing policies to avoid unexpected future expenses. 

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